Caroline Eve

Our History
Caroline Eve has grown considerably since opening as Middle of the Road Fashions in Hamilton, Rotorua and Napier in June 1987.  It grew to five stores before the name changed in the summer of 1991 from Middle of the Road Fashions to Caroline Eve.  At the same time, the Caroline Eve stores were given a more feminine refit and refurbishment, taking them away from anything to do with the middle of the road fashion look.  The aim here was also to give all stores a look which would remain uniform throughout the country.
Since then the company has grown to 25 stores, located in Northland, Auckland, Waikato, Coromandel, Bay of Plenty, Hawkes Bay and Gisborne, including an Administration and Distribution Centre situated in Tamahere, Hamilton.
Caroline Eve proudly sponsors and supports the following charities:
Hospice Waikato, True Colours Charitable Trust, The New Zealand Breast Cancer Foundation
Our Formula
At Caroline Eve we are committed to providing great value, top quality and stylish fashion, delivered with superior customer service. Caroline Eve is a women's fashion store aimed at the mid 30 plus age group however there are seasonal fashion must haves which appeal to all age groups.
Caroline Eve clothing is for every occasion with collections for:
  • Tailored and alternative office wear
  • Latest trends, fashion and colour
  • Classic comfort styling in timeless fabrics
  • Price orientated basics
  • Sporty favorites
  • Fashionable casual wear
  • Smart day wear
  • Stylish affordable evening wear
  • Classic core items
Our buying team aims to provide our customers with the latest trends from around the world while still providing timeless classics.  We strive for exceptional value for money while never sacrificing quality.  As a Caroline Eve customer you can be assured that you are purchasing top quality clothing.
The key to Caroline Eve's growing success is our superior customer service.  Our dedicated teams have the knowledge of our products to advise you with confidence.  Each team member is dedicated to giving you ideas and inspiration to co-ordinate a look to suit your individual style.  Everyone at Caroline Eve is working towards the same goal - ensuring that every customer leaves our stores confident in their purchase.

Contact Info

Send a Message


+649 533 7480
Physical Address: 60 Picton Street, Howick, Auckland 2014
Postal Address: 60 Picton Street, Howick, Auckland 2014
Website Address: